Press kit — Kloni

Boilerplate

Copy-and-paste descriptions

Three lengths, depending on what works best for you.

One line

Kloni is where ideas branch, details live and things get done: a mind map with notes and tasks built in, on the Mac and the iPhone.

Short, ~50 words

Kloni is where ideas branch, details live and things get done. Any branch can hold a full note or become a task, and one list gathers what's due across every map. Apple Intelligence runs on your own device, and every map is a file you own. A one-time purchase on the Mac App Store from MakeTrue.co; free on iPhone.

Long, ~120 words

Kloni is where ideas branch, details live and things get done. Mind maps have always been a place for thinking; Kloni is also a place for writing and doing. Any branch can hold a full note or become a task, in one of five states, and one list gathers what's due across every map, so you can tick it off without opening anything. Version 3, for the Mac and the iPhone, adds Review, a full-window table of every task, and Apple Intelligence on your own device: it breaks a job into steps and sorts loose ideas into themes, and nothing is written until you say so. No account, no server of ours. Every map is a file you own, with its history inside. A one-time purchase on the Mac App Store from MakeTrue.co; free on iPhone.

Fast facts

Product

Kloni

Maker

MakeTrue, an independent studio

Platform

macOS 13 or later, Apple silicon and Intel. Kloni for iPhone: iOS 26 or later, free, and opens the same library through the user's own iCloud Drive, or works on its own. Apple Intelligence: optional, on Apple silicon with macOS 26 or later, or an iPhone that has it.

Any node, a task.

Tasks live in the map. A status, a date and a priority sit on the node itself. No conversion, no second app.

Local-first, yours.

No account, no server of ours. Every map is a bundle on your disk you can move, back up, sync and trust.

Node to node, linked.

Link from a node in one map to another map, so your thinking stays connected across the library.

Two views, one thought.

A spatial canvas and a linear view of the same map, always in sync. Think in whichever fits.

Nine layouts.

From the classic mind map to fishbone, timeline and columns, the structure follows the thinking.

Keyboard first.

A command palette, global capture and shortcuts for everything. Nothing requires the mouse.

On the iPhone, too.

Kloni for iPhone triages tasks, edits maps as outlines, draws them on a canvas and captures a thought in three seconds, from the very files the Mac uses, or on its own without a Mac.

Every task, reviewed.

Review lays every task from every map out in one table. Sort it, edit in place, change many at once.

Apple Intelligence, on device.

It breaks a job into steps, sorts loose ideas and plans the day, on your own Mac or iPhone. Nothing is written until you say so.

Logo and usage

Gradient icon

Reverse

The mark is a bare, branching tree on a deep green squircle. The gradient icon is primary; a white reverse mark for dark backgrounds and a single-colour ink mark are in the download package below. The wordmark is set in IBM Plex Sans Medium — the app's own UI font — sentence case, one capital K. The mark is green, and so is the accent: the lime at the top of the icon's gradient.

Do

Use the supplied master artwork at full resolution.
Give the mark clear space equal to one quarter of its height.
Use the white reverse mark on dark or photographic backgrounds.
Keep the green gradient exactly as specified.

Don't

Recolour the tree or swap the gradient, including to lime.
Rotate, skew, stretch, or add shadows or glows.
Place the gradient icon on a clashing coloured background.
Redraw the mark; always start from master files.

Colour

Brand palette — the website & all marketing

Void

#0D0D0F

Panel

#1B1B1F

Border

#26262C

Dim

#A6A69F

Ink

#F2F1EC

Lime

#AECD1E

Lime #AECD1E, the app icon's green, is the one accent on Mac, iPhone and the web. As a fill it marks the call to action and carries dark ink (#141A05), never white. As text (the emphasised word, links) it is #B8D62A on dark grounds and #3C740A on light, and the italic emphasis in a headline is #5A930F on light.

Branch tints — drawn from the app's edge colours, used at low volume

Violet · Think

#9B7BE3

Rose · Detail

#D97A9C

Sky · Do

#58A9D6

Ember

#DB8752

Teal

#4FBFA8

Gold

#D9A93A

One per branch: a pill's fill, a rule, a stub of edge. Think, Detail and Do keep violet, rose and sky. Never body text, and never a second accent: lime stays the only loud colour.

Product mark — the app icon only, never UI or marketing colour

180° · #76840F → #495611 → #243113 → #182514

Sprout

#7A9410

Moss

#4F6212

Forest

#243313

Pine

#16240E

Typefaces

Display — Afacad Medium

Think it through. See it through.

Reading — IBM Plex Sans

Where ideas branch, details live and things get done.

Wordmark — IBM Plex Sans Medium

Kloni

Labels — DM Mono

⌘K · 21/34 · Jun 30

Afacad speaks; IBM Plex Sans, the app's own interface face, reads; DM Mono labels. All free from Google Fonts.

Overview video

A 2:24 tour of Kloni on the Mac and the iPhone, with sound and English captions.

Download: 1080p MP4 (14 MB) · 720p MP4 (8 MB) · Captions (VTT) · Poster frame

Screenshots

The Mac app and the iPhone app, both running one example library: planning four days in Rome, alongside a client project and a kitchen renovation. Click any screen to enlarge it. The full set, at full resolution, is in the download package below.

Mac

Kloni on the Mac: the Rome map, with Today and its Daily Brief in the library column

The same map as a Document: each node a heading, its note in full beneath it

The Coffee node’s note open beside the map, with its tasks listed below

Review: today’s tasks from every map in one table, under the Daily Brief

History: what changed this week, beside the map as it was

Review grouped by map: every open task with its map, date, priority and state

iPhone

A map as a Document on iPhone, notes under their nodes

The canvas on iPhone, close on the See and Eat branches

The library on iPhone: pinned maps drawn as their own shapes, Spaces below

Download

The full kit

App icon and logo marks in every colourway, full-resolution screenshots in light and dark, boilerplate, brand colours and type, and a two-page brand reference, in one archive. The overview video is linked above.

Download brand assets (.zip)

Just the brand reference: Brand basics (PDF) — logo, colour, type, components and voice on two pages.