Kloni — Press kit

Boilerplate

Copy-and-paste descriptions

Three lengths, depending on what works best for you.

One line

Kloni is keyboard-first mind mapping app for macOS, with tasks built in.

Short, ~50 words

Kloni is a keyboard-first, local-first mind mapping app for macOS, with tasks built into the map itself. Every node can carry a status, a date and a priority, so the same map holds your first loose thought and your final checked-off task. A one-time purchase from MakeTrue.co.

Long, ~120 words

Kloni is a keyboard-first, local-first mind mapping app for macOS that builds tasks directly into the map. Mind maps have always been a place for thinking. Kloni is also a place for doing: any node can carry a status, a date and a priority, so a single map holds an idea from first capture to done. No second app, nothing leaving your Mac. It began as a tool its maker wanted for himself, a way to think a problem through and keep track of the doing inside the same thought. Every map is a real file on your disk you can move, back up and own. Kloni is a one-time purchase from MakeTrue.co. Pay once, own it. Works offline, always.

Fast facts

Product

Kloni

Maker

MakeTrue, an independent studio

Platform

macOS

Any node, a task.

Tasks live in the map. A status, a date and a priority sit on the node itself. No conversion, no second app.

Local-first, yours.

No cloud, no account. Every map is a bundle on your disk you can move, back up and trust.

Node to node, linked.

Link from a node in one map to another map, so your thinking stays connected across the library.

Two views, one thought.

A spatial canvas and a linear view of the same map, always in sync. Think in whichever fits.

Nine layouts.

From the classic mind map to fishbone, timeline and columns, the structure follows the thinking.

Keyboard first.

A command palette, global capture and shortcuts for everything. Nothing requires the mouse.

Logo and usage

Gradient icon

Reverse

The mark is a bare, branching tree on a deep green squircle. The gradient icon is primary; a white reverse mark for dark backgrounds and a single-colour ink mark are in the download package below. The wordmark is set in IBM Plex Sans Medium — the app's own UI font — sentence case, one capital K. The mark is green; the brand accent is orange, held in deliberate contrast.

Do

Use the supplied master artwork at full resolution.
Give the mark clear space equal to one quarter of its height.
Use the white reverse mark on dark or photographic backgrounds.
Keep the green gradient exactly as specified.

Don't

Recolour the tree or swap the gradient, including to orange.
Rotate, skew, stretch, or add shadows or glows.
Place the gradient icon on a clashing coloured background.
Redraw the mark; always start from master files.

Colour

Brand palette — the website & all marketing

Void

#0D0D0F

Panel

#1A1A1D

Border

#24242A

Dim

#9A9A94

Ink

#F2F1EC

Orange

#FF5A28

Orange #FF5A28 is the single accent — links, emphasis, the cursor, the hero branches.

Product mark — the app icon & in-app greens, not a marketing colour

160° · #84A011 → #4F6212 → #243313 → #0E1A0A

Sprout

#7A9410

Moss

#4F6212

Forest

#243313

Pine

#16240E

Typefaces

Think it through. See it through.

DM Mono for body and labels. The quick brown fox jumps over the lazy dog. 0123456789.

Kloni

Cormorant (display) · DM Mono (body) · IBM Plex Sans (wordmark) · all free from Google Fonts.

Screenshots

A selection below. The full set, at full resolution, is in the download package linked below.

Download

The full kit

App icon and logo marks in every colourway, full-resolution screenshots in light and dark, boilerplate, brand colours and a one-page brand reference, in one archive.

Download brand assets (.zip)

Just the brand reference: Brand basics (PDF) — logo, colour and type on one page.